Astutia Advisory
Partners for Innovation

Astutia Advisory
Partners for Innovation

Venture Capital Advisory

Strategies for Startups, Corporates und Investors

More and more investors and corporates want to invest in young technology companies or cooperate with start-ups. Today’s founders use new technologies that can also be profitably applied by established players with a grown customer network. In addition, start-ups can teach a modern way of working – with flat hierarchies, agile product development and the courage to create something new. The ASTUTIA team led by Benedict Rodenstock has almost 15 years of experience in working with technology start-ups. ASTUTIA Advisory offers you this know-how on a consulting basis.

For Startups

Start out with the right setup

Make your company “investor ready”

Almost all founders are looking for capital to finance the start-up phase. But which is the right form of financing? Which investors come into question? What are the investors looking for? How do I tell the equity story for fundraising? And how can I best prepare my team? We help you answer these questions and set up your organization accordingly. In this way you can find the right investors for your start-up.

The all-round check for your business

First impressions count – not only with new customers, but also with investors. Astutia Advisory helps you to verify your business model, your organisation and your pitch for critical weaknesses. Together, we will examine all important aspects with regard to future growth, such as the status of product development, planning documents, key figures, and your personal pitch. So you will be well prepared for all challenges.

Set for growth

Our structured check provides you with qualified, comprehensive feedback on the status of development from the investor’s perspective. The targeted measures based on this feedback can help the founding team to make decisive progress in building up your business. This will give you more time to invest in your start-up. Moreover, you will build the foundation for future equity investments and further growth.

For Corporates

Breaking new ground for sustainable growth

Learn from Startups

Do you want to advance your present business? Learn from start-ups and use methods of leading technology companies. Whether it’s agile management, minimum viable product or business model canvas – the tools from the start-up world can provide significant value to established companies. Astutia Advisory organizes exchanges and cooperation with founders and digital entrepreneurs for you.

Build digital competence

The business world is constantly changing. Today, reaching customers and developing new markets is a question of the right strategy, technology and individual digital competence. Companies can reach their target groups much more easily, and the right allocation of resources quickly produces measurable results. With the possibilities we offer you, you can give your marketing the digital boost.

Leveraging growth potential

Together with our clients we examine the company’s positioning, initiate measures with internal workshops and, if required, coach the team. We help you optimize technologies and processes for sustainable growth. Thanks to our cooperation with EIM Interim Management, we can also provide experts for all professional areas and projects in the shortest possible time, for example for technical due diligence, for the operational development of new business areas or the integration of companies into an existing company. This is how Astutia Advisory supports you in making your company fit for the future.

For Investors

Successful venture capital investment

Venture capital offers attractive opportunities

Investments in start-ups and young technology companies are more than just a financial investment. They can promote innovation and technology transfer. They can help organisations to renew themselves. They are a forward-looking field of entrepreneurial activity and they can be a building block of a long-term investment strategy. Venture capital can open up attractive opportunities, especially for investors with a medium-sized company profile, for example through cooperations, minority shareholdings or M&A.

The challenge: Managing complex risks

Involvement in venture capital involves numerous challenges. Finding the right investments and leading them to success can be time and capital intensive. Investors with little experience sometimes have to pay dearly for avoidable mistakes. Therefore it is important to bring in experienced partners to support the first steps. This makes it possible to manage the complex risks and lay the foundation for success.

Astutia Advisory assists with the entry

The Astutia Advisory team brings together independent specialists with many years of experience in venture capital, alternative investments and investment management. As a sparring partner, we help to develop your individual strategy, accelerate the learning process and build the VC business. This is how you can successfully start out into the venture capital sector.

Your Added Value

More security, better performance

For us, the basis for cooperation is integrity, trust and sustainability. Through jointly developed, tailor-made solutions, our clients can take a targeted approach right from the start, use their resources efficiently and build up new business areas in a structured way. These operational advantages generally lead to a substantial cost reduction and a significantly better risk/return profile. As a result, you can achieve your individual goal not only more reliably, but also significantly faster and more cost-effectively.


<br />Benedict Rodenstock

Benedict Rodenstock

Benedict Rodenstock has been working in the digital industry for 20 years: as an entrepreneur, investor and coach. Through his more than 30 investments in Internet start-ups to date, many of which he has accompanied from the early stages to successful exit, he is familiar with digital business models, agile working methods and progressive growth strategies. He passes on his know-how to established companies that want to complete their digital transformation. Benedict Rodenstock holds a degree in Human Sciences from the University of Bologna, a Certificate of Internet Technologies from New York University and a Master of Business Administration from the University of Sankt Gallen.

<br />Maik Timme

Maik Timme

As Chief Digital Officer, CTO and Innovation Manager, Maik Timme has worked for over twenty years for leading corporations, mid-sized companies and start-ups. He is an expert in digitization and for the development and expansion of modern corporate IT architecture. His fields of activity include in especially sales channels, eCommerce, eMarketplaces, online stores and digital sales in the B2B sector. During implementation, Maik Timme relies on his many years of project experience, best practices, state-of-the-art technologies and process methods. After studying physics, he worked for several years at the Steinbeis Foundation, one of the largest networks for knowledge and technology transfer, before entering into the industrial sector.

<br />Beate Heinzmann

Beate Heinzmann

Beate Heinzmann is assistant to the team and responsible for office management and organization at Astutia Advisory. She has been working for the Astutia Group in the private equity business for almost 10 years. Prior to that, she worked for a Munich-based management consultancy and a communications agency. Beate Heinzmann is the central contact person for our team, as well as our partners and clients. She coordinates all inquiries and appointments, monitors projects and makes sure that the business runs smoothly. She is the backbone of our administration and supports our team in all aspects.

Get in Touch

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ASTUTIA Advisory GmbH
Ohmstraße 22
80802 München

Phone: +49-(89)-2302284-0