Astutia Advisory
Partners for Innovation

Astutia Advisory
Partners for Innovation

Venture Capital Advisory

Strategies for Startups, Corporates and Investors

More and more investors and companies want to invest in start-ups or work with them. The founders take advantage of new technologies that can be used profitably by established players with an existing customer network. Start-ups can also convey a modern way of working – with flat hierarchies, agile product development and the courage to create innovative solutions. The ASTUTIA team around Benedict Rodenstock more than 15 years of experience in working with technology start-ups. ASTUTIA Advisory offers you this know-how on a consulting basis.

For startups

Well positioned right from the start

Make your company “investor-ready”

Almost all start-ups are looking for investment to finance the start-up phase. But what is the right form of financing? Which investors are suitable? What do investors look for? How do I formulate the equity story for fundraising? And how can I best prepare my team for the process? We help you answer these questions and set up your organization in the right way. This will allow you to bring in the right investors for your start-up business.

The all-round check for your business

First impressions count – not only with new customers, but with investors as well. Astutia Advisory helps you to assess your business model, your organization and your pitch for critical strengths and weaknesses. Together, we examine all relevant aspects with regard to future growth, such as the status of product development, the planning documents, key figures and the performance in the personal pitch. This way, you are well prepared for all the challenges ahead.

Set up for growth

With our structured review, you receive qualified, comprehensive feedback on the status of development from the investor’s perspective. Targeted measures based on this assessment can help the founding team make significant progress in building your business. This will free up more time for you to devote to your start-up. And you will also lay the foundations for future equity investments and further growth.

For corporates

Break new ground and grow sustainably

Learn from start-ups

Do you want to further develop your established business? Learn from start-ups and use methods from leading technology companies. Whether agile management, minimum viable product or business model canvas – many tools from the startup world can also provide valuable services to established companies. Astutia Advisory organizes the exchange and effective cooperation with founders and digital entrepreneurs for you.

Build digital competence

The world of business is constantly changing. Reaching customers and developing new markets is now a question of the right strategy, state-of-the-art technology and individual digital expertise. The good news is that companies can now reach their target groups much more easily and the selective deployment of resources quickly produces measurable results. With the possibilities at your hand, you will give your marketing a digital boost.

Leverage growth potential together

Together with our clients, we analyze the company’s structure, unlock growth potential with internal workshops and can provide the team with targeted coaching. We optimize technologies and processes with a focus on sustainable development. We can also provide experts for all specialist areas and tasks in the shortest possible time, for example for technical due diligence, for the operational development of new business areas or the integration of companies into an existing business. In this way, Astutia Advisory supports you in making your company fit for the future.

For investors

Investing successfully in venture capital

Venture capital offers attractive opportunities

Investments in start-ups and early-stage technology companies are more than just a capital investment. They can promote innovation and technology transfer. They can help organizations to renew and boost their businesses. They are a future-oriented entrepreneurial field and can be a building block of a long-term investment strategy. Especially for medium-sized investors, venture capital can open up attractive opportunities, for example through cooperations, minority shareholdings or MA.

The challenge: managing complex risks

An investment in venture capital comes with a number of challenges. Finding the right investments and leading them to success can be time-consuming and capital-intensive. Sometimes investors with little experience have to pay a high price for avoidable mistakes. Therefore, it is important to work with experienced partners when taking the first steps. This makes it possible to manage the complex associated risks and lay the foundations for success.

Astutia Advisory supports the entry into Venture Capital

The Astutia Advisory team brings together independent specialists with many years of experience in venture capital, alternative investments and investment management. We support you as an investor in developing your individual strategy, accelerate the learning process and help you to establish and develop your VC business. That’s how we assist you in making your entry into the venture capital sector a success.

Your added value

More security, better performance

For us, the basis for cooperation is integrity, trust and sustainability. Through the jointly developed, tailor-made solutions, our clients can take a targeted approach from the outset, deploy their resources efficiently and develop new business areas in a structured process. These operational advantages usually lead to a substantial reduction in costs and a significantly better risk/return profile. As a result, you can achieve your individual goal not only more securely, but also significantly faster and more cost-effectively.

Team

<br>Benedict Rodenstock

<br>Benedict Rodenstock

Benedict Rodenstock has been working in the digital sector for 20 years: as an entrepreneur, investor and coach. Having invested in over 30 internet start-ups to date, many of which he has backed from the early stages to a successful exit, he is familiar with digital business models, agile working methods and forward-looking growth strategies. He shares his expertise with established companies looking to accelerate their growth in the digital age. Benedict Rodenstock holds a degree in Human Sciences from the University of Bologna, a Certificate of Internet Technologies from New York University and a Master of Business Administration from the University of St. Gallen (HSG).

<br>Manuel Sprödhuber

<br>Manuel Sprödhuber

As a seasoned investment manager, Manuel Sprödhuber is an expert in the selection, evaluation and further development of start-ups. He is currently supporting investments such as Building Radar and Asana Rebel. With his know-how, he supports founders and start-ups in the development of their growth strategy. He also helps investors and corporates to select and implement suitable investments. Manuel Sprödhuber completed a dual degree in business administration. He began his career at the medical device company nal von minden in the start-up phase. As Marketing and Sales Manager, he supported the company’s growth for several years before entering the venture capital industry.

<br>Beate Heinzmann

<br>Beate Heinzmann

Beate Heinzmann is assistant to the Astutia Advisory Team and responsible for office management and organization. She has been working for the Astutia Group in the venture capital business for almost 10 years and has supported various start-ups in their development. Prior to that, she worked for a Munich-based management consultancy and a communications agency. Beate Heinzmann is the central point of contact for our team, our partners and clients. She coordinates all inquiries and appointments, supports projects and ensures that business runs smoothly. She is the backbone of our administration and supports our team in all matters.

Get in touch with us

ASTUTIA Advisory GmbH Ohmstr. 22 80802 Munich Phone: +49-(89)-2302284-0


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